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AI 101 · Lesson 01 · Bonus

The expert prompt list.

Ten prompts that tell your assistant who to be, then give it the real details. Bookmark this page. Copy one, fill in the brackets, and paste it into your assistant's chat.

1. CopyTap Copy on any prompt.
2. Fill the bracketsReal names, real details. That's the magic.
3. Paste in your projectSo it already knows your business.

The List.

01
Customers

Reply to a review

Act like Will Guidara, author of Unreasonable Hospitality. Reply to this review so [name] feels truly heard. Mention one specific detail they shared, keep it under 80 words, and never say "we appreciate your feedback." Review: [paste it].

02
Customers

Win back a cold lead

Act like Chris Voss, the former FBI negotiator who wrote Never Split the Difference. [Name] asked about [offer] on [day] and said [their exact words]. Write 3 short follow-up texts that use one open-ended question and zero pressure. Tell me which you'd send and why.

03
Customers

Handle an upset customer

Act like Danny Meyer, author of Setting the Table. A customer wrote: [paste their message]. Our policy: [paste it]. First, list the 3 ways a reply like this usually makes things worse. Then write one that avoids all 3, owns what went wrong and offers one clear next step.

04
Marketing

Plan a week of posts

Act like Donald Miller, author of Building a StoryBrand. This week we have [offer, event or news], and customers keep asking about [topic]. Plan 5 posts where the customer is the hero and I'm the guide. For each: the hook, the problem, my plan, and one call to action.

05
Marketing

Turn a win into a post

Act like Ann Handley, author of Everybody Writes. Here's what happened: [the story, no private details]. Write an Instagram caption that starts in the middle of the moment and ends with a line that makes readers think "that could be me." Give me 3 hooks to choose from first.

06
Marketing

Make your offer irresistible

Act like Alex Hormozi, author of $100M Offers. My offer: [what they get, price, who it's for]. Score it on his value equation: dream outcome, likelihood of success, time delay and effort. Show me the weakest part, then rewrite the offer so it feels like a no-brainer without lowering the price.

07
Team

Turn a voice memo into a system

Act like Michael Gerber, author of The E-Myth Revisited. Here's me rambling through how we [task]: [paste transcript]. Turn it into a system a new hire could run without asking me anything: the steps, who owns each one, what done looks like, and the 3 mistakes people usually make.

08
Team

Write a job post that attracts the right people

Act like Patty McCord, former chief talent officer at Netflix and author of Powerful. We're hiring a [role]: [pay, hours, must-haves, what the job is really like]. Write a job post that's honest about the hard parts so the wrong people opt out and the right ones can't wait to apply.

09
Team

Give hard feedback

Act like Kim Scott, author of Radical Candor. I need to talk to my [role] about [the issue, with specifics]. Write what I'll say in under 2 minutes, caring personally while being direct. Then tell me how to respond if they get defensive.

10
You

Get your week back

Act like Greg McKeown, author of Essentialism. Here's everything on my plate: [paste your list]. Sort it into do, delegate, automate or drop. Plan my top 3 for each day, then tell me the one thing I'm avoiding that would make everything else easier.

Six power-ups.

Add one of these to any prompt when the answer feels generic.

Expert panel

Before you answer, imagine a panel of 3 experts: [expert 1], [expert 2] and [expert 3]. Have each one give their take in 2 sentences, then combine the best parts into one answer.

Failure first

Before you write anything, list the 3 most common ways this kind of [email / post / reply] fails. Then write one that avoids all 3.

Plan first

Don't write yet. First, ask me up to 5 questions you need answered to do this really well. Wait for my answers.

Creative rules

Give me 5 ideas, but none of them can use [a cliché in your industry]. Each one has to include [something specific to your business].

Copy the vibe

Here are 3 things I've written that sound like me: [paste]. Study the sentence length, the words I use and the words I never use. Then write [the thing] in that voice.

Prompt doctor

Here's a prompt I wrote: [paste it]. Tell me what's vague, what's missing and what you'd have to guess. Then rewrite it so you'd give me a great answer the first time.